With cries of Ganpati Bappa Morya filling the air that is already dipped with colours and the heady beat of drums, hundreds of devotees welcomed home the elephant god, marking the joyous beginning of Ganesh Chaturthi festival in the city.

City’s hollywood, or the Gulbai Tekra area, has been a hub of commercial humdrum for the past two days with devotees making a beeline to the quintessential idol market to purchase idols of the Lord.

Speaking to dna, one of the idol makers in Gulbai Tekra, Devajibhai Bhati, said, “This year we made 40 pieces each of Rajwadi style and Gujarat ka Raja style, out of which we have been able to sell off majority idols.”

A mandap, named ‘Amdavad ka raja’, near Sahjanand College has installed an eight-foot tall idol of the God. The statue, especially made and brought from Mumbai, portrays the Lord as a king.

Anand Doshi, a member of the organising group told dna, “This is the seventh year that we are organising ‘Amdavad ka Raja’ mandap a theme that remains the same every year.” Mayor Meenakshi Patel was present at the evening aarti of ‘Amdavad ka Raja’ on Monday.

Meanwhile, the famous Lalbaug ka raja, which used to have mandap near Naranpura, is missing from the limelight this year.

Chief organiser of Krishna Mitr mandal, Dharmesh Mehta said that they could not find a suitable land for holding such a grand event. “The Naranpura venue, where the festival was held last year, is now sub judice. And after that we were unable to find a suitable plot,” Mehta said.

It can be recalled that Krishna Mitr mandal had first introduced to the city Mumbai’s famous ‘Lalbaugcha raja’ by especially bringing the huge idol from the maximum city.