PUNE: A social organisation, eCoexist, has joined hands with the SWaCH cooperative to ‘adopt a ghat’ during idol immersion this Ganesh festival. So far, three corporates have adopted 14 ghats (river banks used for religious ceremonies) in the city. The idea is to keep rivers clean.
Besides providing funds to keep the ghats clean, employees of these corporate houses will help collect and dispose of ‘nirmalya’ which is thrown in water bodies at the time of immersion.
Manisha Gutman, the founder of eCOexist told TOI that for the first time corporates have taken the initiative to clean rivers during immersion. The volunteers will sensitise people on the harmful effects of immersing idols in rivers and divert them to immersion tanks provided by the Pune Municipal Corporation (PMC).